Saturday, December 25, 2010

Hilary Swank to Design


The next celebrity in line to design is the two-time Academy Award winner Hilary Swank. She has been working the DMA Designers Management agency, to develop a concept for an apparel collection with an athletic bend, reports WWD.

DMA co-founder Marc Beckman said Swank initially thought about a T-shirt line that “provided motivation and inspiration,” but given her athletic background — Swank used to be competitive gymnast — it quickly evolved into a line with an sporty bent. “Our platform is a contemporary, outdoor, athleisure brand,” Beckman said. (WWD)

DMA is currently interviewing designers for Hilary Swank's apparel collection.

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